Children's Reading Activity Results in Joyful Family Day for Employees of Alexandra Farms

Early this year, the Alexandra Farms Human Resources team launched a reading initiative for the children of our farmworkers, aiming to encourage reading, creativity, and critical thinking skills. Through this effort, the team hoped to play a role in making reading more engaging and accessible for children and families in the rural town of Gachancipá, where our farm is located.

The farm purchased 50 copies of the children’s book “Los Cuentos de la Tortuga Felicia” by J. Ospina, a Colombian children’s book of short fables about equality, kindness and community. Workers with elementary school-aged children were given a copy of the book, and the children were asked to create a comic strip about either their favorite part of the book or a new scenario for the characters to navigate, exploring the themes they liked best about the story.

Judging by the entries, it was evident that a lot of thought and effort went into the comic strips! This exercise enabled the children to develop their reading, thinking and creative skills. The award for each child who submitted a comic strip was a trip to the local movie theater, tickets to an animated film, and a meal for them and their family.

Translated text:

Image 1 (top left): "The Message of the Turtle"

Image 3 (bottom): "We are the same, no matter our conditions", "Your limits don't stop you from being wonderful", "Being a person is what defines our future, not being perceived as superior."

Alexandra Farms is committed to creating various programs and initiatives that ensure the well-being, personal growth, and development of not only our employees but also their families. The hope is that these efforts will make their lives more fulfilling and enable them to find better education and work opportunities in the future.