A BRIEF HISTORY
OF MODERN GARDEN ROSES
Garden roses have long been popular with both gardeners and floral designers. In the past, breeders focused on traits that were important to florists: longevity and vase life. Some of the garden rose's most special characteristics, including fragrance, were lost in the breeding process.
It wasn't until David Austin began breeding garden roses for the fresh-cut flower market that things began to change. Austin, the world's best-known garden rose breeder, focused on the flower's most famous characteristics — the old-fashioned cup shape and irresistible fragrance — and bred varieties that combined these important traits with longevity and vase life.
That was the tipping point: Austin's new varieties introduced modern garden roses to the cut flower industry. This sparked a trend that's been strong ever since, with breeders developing and launching new and unique garden rose varieties each year.
We are proud to grow more than 60 varieties of garden roses at our farm in Colombia, offering florists and designers around the world a wide range of colors, shapes and fragrances to choose from.