This Valentine's Day, we chose to step away from the expected. Red will always have its place in the language of romance. But love, in its truest form, is layered, complex, surprising. It is soft and bold. Quiet and dramatic. Tender and fearless. This year, we found our inspiration in that complexity and invited four extraordinary designers to explore an unconventional Valentine's Day color palette  using our garden roses. Instead of tradition guiding the story, we let color,

Timin Wang is a photographer based in Shanghai, China. Since early 2022, he has produced incredible timelapse videos of garden rose varieties grown at Alexandra Farms. Below is an interview we conducted with Timin in June 2025. Tell us your full name and where you’re from. My full name is Wang Xu, and Timin is my online and social media name. I was born and raised in Shanghai, China. How long have you been a photographer? Is this your full-time job, or is it a hobby? I was f

When it comes to roses, David Austin is the most revered name. Known around the world for our exquisite blooms, they are often asked one important question… What is the difference between David Austin Wedding Roses and David Austin Shrub Roses ? While both belong to their celebrated rose family, each serves a distinct purpose. One graces your garden with timeless beauty while the other is crafted to star in your most unforgettable moments. Let us guide you through the unique

The photography of flowers always came naturally for Galina Serebriakova. Until a friend drew her attention to her natural eye for capturing the structure of flowers and their unwavering beauty, Galina hadn't considered any career other than her role as a coffee specialist with a large company. With the help of her friend's pointed revelation and a nagging feeling of unfulfillment in her coffee industry role, she tried her hand at floral design and, over time, became an influ

An ivory wedding is more than a color choice; it is a statement of refined taste and timeless elegance. For the bride who envisions a celebration where every detail harmonizes in serene beauty, white and ivory wedding roses offer the perfect foundation. This post brings together the very best ivory wedding inspiration from David Austin Wedding Roses. Rather than endlessly scrolling through Pinterest, we have curated ideas that combine the finest blooms with the subtle sophist

It was a week to remember! Our time at IFTF 2025 earlier this month was filled with beauty, friendship and the shared passion that connects our industry. This year, Alexandra Farms bloomed brighter than ever with our largest exhibit yet, featuring 75 exquisite garden rose varieties and our growing range of diversified products. Our heartfelt thanks go to everyone who visited our booth, and to our collaborator Alina Neacsa and her wonderful team. They transformed our space int

A welcome dinner is the perfect way to begin your wedding weekend. It is an occasion that invites guests to gather, relax and enjoy the...

Introducing the Thursd Floral Trend Color of the Year 2026 : Crimson Nocturne – A Pulse Deep Within (#62122A). The deep, muted crimson hue has a touch of cocoa color to it, giving off an elegant, grounded and timeless vibe that hints at the quiet but intense emotions of life. The accompanying color palette, called Crimson Movement, provides the perfect complementary tones. "There are moments in life, in flowers, when color goes beyond what we see and becomes something we feel

Alexandra Farms showcased our garden roses and diversified products in the 31st edition of Proflora  in Bogotá, as buyers, designers growers, breeders and other industry groups gathered together. More than 7,000 visitors and 300 companies from 60 different countries attended the three-day event, held in early October 2025 at Coferias event center. The event is both a business gathering and an opportunity to celebrate the innovation and incredible diversity of Colombian-grown

Alexandra Farms was recently awarded two honors at Proflora 2025's Outstanding Variety Competition . This year, 11 jurors evaluated 436 varieties in 16 different subcategories, looking for product excellence.  Magnificent Bells Our Magnificent Bells hellebores  won First Place in the ‘New Products’ category. This category reflects novelty in the floral industry, upcoming trends, and products with reliable performance. Alexandra Farms has been expanding our catalog of diversif

Alexandra Farms started as an experiment: to grow cut flowers that combined the practicality of standard varieties -- a long vase life and the ability to withstand global transportation -- with the romance of traditional garden roses. What began as an unconventional idea in 2005 has blossomed into a story of passion, perseverance, and beauty.  A Dream That Took Root We found a two-hectare farm near Bogotá and turned it into a laboratory of sorts. A small team of 15 people bui

What does it take to grow a garden rose that can thrive in a greenhouse, ship across the world, and still look stunning in a designer's...

Welcome to the enchanting world of David Austin Wedding Roses — where timeless elegance meets unparalleled artistry. For floral designers...

Alina Neacsa’s signature scent and elevated designs turn heads at luxury events, garnering international respect and acclaim. Alina Neacsa  is a high-end floral designer, educator, the official florist of the Romanian Royal Family, a garden rose enthusiast, and much more. Based in Romania, she travels worldwide, designing, teaching, and sharing her passion for flowers. How did your career begin? How did you expand your work globally? My career in the wedding and event design

For more than 60 years, the flower industry in Bogotá, Colombia, has empowered women to be independent, self-sufficient leaders in their...

We are pleased to announce that Alexandra Farms won two awards at this year's Society of American Florists' (SAF) Outstanding Varieties Competition! The competition was part of the 140th annual SAF convention, held this week in Phoenix.

Garden Rose Design Contest winners, other guests experience farm tour and extraordinary education The winners of the 2024 Garden Rose...

Gilberto Freihoff You were one of the first floral designers to use the new David Austin cut roses. What were your first impressions, and...

When it comes to summer bridal bouquets, nothing captures the romance and beauty of the season quite like David Austin Wedding Roses ....

Early this year, the Alexandra Farms Human Resources team launched a reading initiative for the children of our farmworkers, aiming to...