Classic winter styling inspiration for your home featuring the sumptuous and velvety red blooms of Tess (Ausyacht) created by the...

After a year of postponements because of the COVID-19 pandemic, Jen and Keith married on May 15, 2021, in Palm Springs, California. We’re...

The markup should reflect the perceived value of the flower Your clients approach you, dreaming of a wedding replete with soft peach...

Three garden rose varieties grown by Alexandra Farms claimed the top awards in the Garden Rose category of the Producers Awards during Profl

What makes garden roses so special? Nature, of course—but also nurture. Each garden rose variety grown at Alexandra Farms is heir to a...

Watch as J Schwanke of uBloom creates a cascading bridal bouquet featuring Sola, Ioli and Aoi Fuga, our new Wabara Spray Roses, and...

Today’s the day! It’s time to announce the winners of our fourth annual Garden Rose Design Contest! This year we received entries from...

No doubt, the color that comes first to mind when you think about garden roses is probably a blush pink or peach or creamy white—the...

Join the European Master Certification team and 25 floral industry experts on July 13 and 14 for EMC’s Go LIVE! event. We’re giving one...

Alexandra Farms President Jose R. Azout recently appeared on the 'Viva La Flora Live - The Art and Business of Flowers' podcast.

A venue is often the starting point for your wedding planning. If you are considering a city backdrop, we’ve created a rose-filled...

Let’s start with the premise that a wedding must have garden roses! Maybe one particular variety has been selected as a signature flower,...

Perfect for every occasion, from luxury grand weddings to intimate afternoon events Keira’s color palette and playful, vintage-style,...

Floral designers from around the world are invited to share their best work using garden roses in the Alexandra Farms Garden Rose Design...

Alongside three garden roses, we’re introducing six varieties of spray roses from breeders in France, Holland and Japan.

We love the season of spring - the vibrant greens and the joyful color palette that sings off the page. So, we’ve delved into our...

Alexandra Farms' president Joey Azout recently spoke with Amy and Maggie of the Botanical Brouhaha podcast, and we're happy to share a...

David Austin has created a short video for florists about how to care and open David Austin Wedding Roses. Take a few minutes to watch...

Inspired by David Austin Wedding Roses With the changing seasons, comes the change in nature’s color palette … and look closely it is...

Leonora (Auswagsy), a name meaning ‘light’ and ‘compassion.' She is one of David Austin's new varieties and is already a wedding...