Alexandra Farms' Hellebores Take First Place, New Garden Rose Variety Places Second at Proflora's Outstanding Variety Competition

Alexandra Farms was recently awarded two honors at Proflora 2025's Outstanding Variety Competition. This year, 11 jurors evaluated 436 varieties in 16 different subcategories, looking for product excellence. 

Magnificent Bells

Our Magnificent Bells hellebores won First Place in the ‘New Products’ category. This category reflects novelty in the floral industry, upcoming trends, and products with reliable performance. Alexandra Farms has been expanding our catalog of diversified products with high-performing secondary flowers and elegant fillers; our hellebores are a result of that effort.

Vicky Gardens!

Vicky Gardens!, part of our Deluxe Garden Rose Collection, was awarded Second Place in the ‘Special Shape Roses' ('Rosa Forma Especial') category. This Dutch variety has been commercially available from Alexandra Farms since early 2025.

About the Outstanding Variety Competition

Proflora, hosted biannually in alliance with Asocolflores, is one of the largest floral trade shows in the world. According to Proflora, the Outstanding Variety Competition is "a prestigious event designed to recognize and showcase the most innovative cut flower varieties. It awards the most outstanding flowers shown by the companies exhibiting at the show. It celebrates creativity and progress in the floriculture industry, offering participants valuable exposure to a global audience."