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Proflora Wrap-Up! Alexandra Farms Displays Garden Roses, Celebrates Awards at Proflora 2023

Alexandra Farms was delighted to showcase our flowers and reunite with the industry at the 30th annual Proflora show, held Oct. 4-6 in Bogotá, Colombia. The sold-out, three-day event brought together more than 6,500 growers, breeders, buyers, floral designers and other industry partners from more than 60 countries. Show attendees were introduced to new varieties, met old and new customers, and celebrated the ever-changing and always intriguing floral industry.

The event is hosted by Asocolflores, who are celebrating their 50th anniversary this year, and is typically held every two years. This year’s event is the first held since 2019.

At the Show

We showcased our garden roses varieties at the show, along with our dahlias and tweedia. We had a beautiful arch featuring a handful of our varieties in full bloom, arranged by our staff floral designer, that served as a very popular photo point during the show.

Award-Winning Garden Roses

Proflora holds an Outstanding Variety Competition during the show for each type of cut flower. This year, two of our garden rose varieties placed in the Flower Producers category of the competition: Bessie (Ausperidot) placed second, and Blanche Spr took third place.

Jose R. Azout

Breakfast Event with David Austin Wedding Roses

Alexandra Farms hosted a breakfast for our customers and industry partners on Thursday morning.

Guests enjoyed a buffet of delicious food while listening to presentations from Jose R. Azout, president of Alexandra Farms; Teresa Schafer, marketing & communications manager for Alexandra Farms; and Jo Bird, head of Marketing & PR for David Austin Wedding & Event Roses.

We were honored to have David J C Austin from David Austin Roses with us as we introduced three of their new garden rose varieties to the market: Bessie (Ausperidot), Hettie (AUSCP17117) and Millicent (AUSCP17431).

From left to right: David J C Austin, Bessie, Hettie and Millicent


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