Proflora 2025: Celebrating Colombian Floriculture with Friends and Partners

Alexandra Farms showcased our garden roses and diversified products in the 31st edition of Proflora in Bogotá, as buyers, designers growers, breeders and other industry groups gathered together. More than 7,000 visitors and 300 companies from 60 different countries attended the three-day event, held in early October 2025 at Coferias event center. The annual event, held alternatively between Bogotá and Quito, is both a business gathering and an opportunity to celebrate the innovation and incredible diversity of Colombian-grown floral products.

We had more than 70 products on display, including garden roses, dahlias and tweedia, as we welcomed customers and friends - both old and new - to our booth. Our stand featured floral designs by Holly Heider Chapple, Gabrielle Wile of Wile Events, and Galina Serebriakova of Blum Florals.

Alexandra Farms 20th Anniversary Celebration

Amid the event, Alexandra Farms also celebrated our company’s 20th anniversary working to bring high-quality, high-performing garden roses to the world. Our booth incorporated the celebration’s motif with a 20th anniversary emblem and pictures of our employees and customers throughout the years. This was a beautiful opportunity to extend our gratitude to the many industry partners and employees who have helped our company succeed in the global market.

Outstanding Variety Competition Awards

Our new garden rose variety Vicky Gardens! won Second Place in the “Special Form Rose” category at the Outstanding Variety Competition, and our hellebores won First Place in the “New Products" category for growers. 

Breakfast Event with Industry Friends, Partners

Alexandra Farms hosted a special breakfast event during Proflora with invited guests from across the industry, including breeders and wholesaler/importer customers.

Jose R. Azout, the president of Alexandra Farms, spoke about our company’s journey, which begin in 2005, and how the company has grown from a small plot of land into what we are today. He also expressed our gratitude to every member in the industry who has played a role in our company’s growth and success over the years. Vicky Martinez from Choice Flowers, Peter Sessler from Mayesh, Mario Vicente from Fresca Farms, Mike Mitchell from Delaware Valley Floral Group, Pieter Fillius from Parfum Flower Company, David Austin from David Austin Roses, Steve Smits from David Austin Roses, and Holly Chapple shared kind and touching words about their experience working with Alexandra Farms.

The event concluded with a powerful video documenting the first 20 years of our company and our hopes for the next 20 years.

Looking to the Future

Wherever the future takes us, we are proud of the products we grow and the people we work with. We look forward to celebrating Colombian floriculture with our industry partners at Proflora and other events for years to come.