Behind the Scenes at Alexandra Farms: A Conversation with Jose R. Azout and Alina Neacsa

What does it take to grow a garden rose that can thrive in a greenhouse, ship across the world, and still look stunning in a designer's arrangement? The story unfolds in this conversation filmed at Alexandra Farms.

Join company president Jose R. Azout and floral designer/educator Alina Neacsa to learn about the process of bringing new garden rose varieties to the market — a journey that takes years. Learn about the complexities of balancing beauty with durability, the patience required in breeding and testing, and the importance of responding to the needs of wholesalers and florists.