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The Alexandra Farms homepage, showing a close-up of a blush garden rose behind the words From our farm to your hands.
News from the Farm · August 26, 2026

A New Digital Home for the World of Alexandra Farms

Our new website brings the farm, the varieties, the care guides and the people together in one place. A tour of what's changed.

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Cream and apricot Fatima Gardens garden roses in a glass vase, beside a red ribbon and an entry card from the SAF competition.
News from the Farm · August 24, 2026

Fatima Gardens Earns Red Ribbon at SAF’s 2026 Outstanding Varieties Competition

Our new Dutch garden rose took a Red Ribbon in the Cut Garden Rose category at the Society of American Florists’ 2026 competition.
The Romantic garden rose personality
Design Inspiration · July 28, 2026

Find Your Garden Rose Personality

Six garden rose personalities, from the romantic and the minimalist to the wild at heart, and the varieties that belong to each one.
The Alexandra Farms team among blooming garden roses in the greenhouse
Variety News · July 21, 2026

In Memory of David J. C. Austin: A Visionary Breeder Whose Legacy Will Continue

The floral community mourns David J. C. Austin, chairman of David Austin Roses, whose work shaped the fresh-cut garden rose as we know it.
Soft pink garden roses and pale blossom branches arranged in a gold footed bowl.
Variety News · July 15, 2026

Two New David Austin Wedding Roses for 2026

Over a decade in the making, two extraordinary new David Austin Wedding Roses join our collection: Ottilie and Ariadne.
A woman in a tulle gown holding a cream garden rose to her face, with red and pink blooms behind her.
Design Inspiration · May 20, 2026

Your Guide to David Austin’s Fragrant Cut Roses

Scent is processed in the same part of the brain as memory. A guide to the David Austin varieties with the most forward fragrance.
Steph Turpin, floral designer, smelling a bouquet of blush pink garden roses.
Designers · May 5, 2026

Designer Spotlight: Lush, Romantic Designs and A Deep Love of Garden Roses with English Designer Steph Turpin

Steph Turpin of Fairy Nuff Flowers on soft, romantic floristry, and why her designs feel effortless and deeply considered at once.
Pink and cream garden roses in bud and in full bloom on the plant, in an Alexandra Farms greenhouse.
Variety News · April 14, 2026

New Garden Roses in Bloom for 2026

Eight new garden rose varieties for 2026, chosen for the moment just before a bloom fully opens and its character begins to show.
A floral designer smiling, holding a large armful of pale pink garden roses.
News from the Farm · March 24, 2026

A Garden Rose in Her Honor: The Dedication of Princess Hitomi

Princess Hitomi is named for designer and educator Hitomi Gilliam, dedicated at the farm in March among the garden roses that carry her name.
Coral, peach and red garden roses in a tall gold urn against a black background, with a gold palm fan behind.
Design Inspiration · February 12, 2026

An Unconventional Valentine’s Day Color Palette

Red will always have its place. This year we looked for something layered and surprising instead, in a palette for a less expected Valentine's Day.
A single pale pink garden rose, fully open, photographed against black.
Design Inspiration · February 6, 2026

Breathtaking Timelapse Videos Illustrate the Life of a Fresh-Cut Garden Rose

Photographer Timin Wang has spent three years filming our garden roses as they open. An interview about patience, equipment and what the camera sees.
Cream and pale yellow garden roses in a white footed urn on an outdoor table, with green hills behind.
Weddings & Bouquets · January 27, 2026

Wedding Roses & Garden Shrubs: The Difference

David Austin breeds two very different things. One is grown for the garden, the other under cover for the vase. Which is which, and why it matters.
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