Alexandra Farms Certified Designer Program
Alexandra Farms and Holly Chapple Flowers are proud to present a one-of-a-kind educational opportunity. Join Jose R. Azout, president of Alexandra Farms, and floral designer and educator Holly Heider Chapple for an online course that will teach you everything you need to know about garden roses and how to design with them.
Jose R. Azout (Joey) is the president of Alexandra Farms, the world’s largest fresh-cut garden rose grower. During his more than 30 years in the floral industry, he and his team have had a significant influence and impact on the world of cut flowers. In 2005 a two-hectare farm was established outside of Bogotá, and Alexandra Farms was born. Over the following years, Joey worked with breeders around the world to identify and acquire garden rose varieties. More than 500 were tested before the farm began production in 2008.
Holly Heider Chapple founded her wedding and event design business more than 28 years ago. Today she is a visionary in the industry, a trendsetter, mentor, influencer, developer, and advocate for those with careers in floristry and farming. Dubbed the “Flower Mama” by her peers, Holly not only executes beautiful weddings and events, but also educates the next generation of floral designers through her work with Alexandra Farms and beyond.
Browse our directory of floral designers who have completed the Alexandra Farms Certified Designer program and are experts in working with garden roses.
View the AFCD Directory