Our redesigned website brings together our flowers, stories, knowledge, and community in a more intuitive and inspiring place.
There is always more to discover in the world of garden roses.
A color you have never noticed before. A fragrance that brings back a memory. A variety whose petals open in a way that feels completely unexpected. For more than 20 years, this sense of discovery has guided us as our flowers have traveled from our farm, high in the Colombian Andes, into the hands of designers, florists, wholesalers, retailers, and flower lovers around the world.
And as our collections have grown, so has the community surrounding them.
We wanted our digital home to grow alongside it, to become a place that brings more of Alexandra Farms together.
Today, we are delighted to welcome you to the newly redesigned Alexandra Farms website.
Discover Our Flowers in a New Way
At the heart of our new website is a completely redesigned variety catalog, created to make discovering the right flower feel easier, more intuitive, and much more inspiring.
For the first time, visitors can explore our collections in one place and refine their search according to the characteristics that matter most to them. Varieties can be discovered by collection, product type, color, bloom form, bloom size, fragrance, exclusivity, and awards.
Perhaps you are searching for a wonderfully fragrant garden rose in a soft, romantic palette. Maybe you need a large, textural bloom to become the focal point of a design. Or perhaps you simply want to wander through the collection until an unfamiliar variety captures your attention.
However you choose to explore, our new search engine will make it easier and more intuitive for you to find what you are looking for.
A Clearer Journey From Our Farm to Your Hands
Falling in love with a flower is easy. Knowing how to find it can sometimes feel a little more complicated.
That is why one of the most important additions to our new website is a more detailed “How to Buy” experience. Because every visitor comes to Alexandra Farms with different needs, the page offers guidance for florists and designers, event planners, retailers, wholesalers, importers, DIY couples, and individual flower lovers. Each path provides clearer information about how our flowers travel through the floral supply chain and how to request or source a specific variety.
Our hope is simple: that when you find a flower you love, you will also find a clearer way to bring it into your work, your celebration, or your home.
More Knowledge, Thoughtfully Gathered
Growing an extraordinary flower is only the beginning. Knowing how to care for it is part of experiencing everything it has to offer.
The right preparation, hydration, temperature, and environment can completely transform the way a flower opens and performs. Our redesigned website expands our educational resources with more accessible care-and-handling information for different audiences and flower types.
Visitors can find practical guidance for our garden roses, dahlias, and Diversified products, helping each stem reveal its fullest expression, from the moment it arrives to the moment it opens.
Our new Guides & Downloads section also brings educational materials and useful resources into one centralized destination, making them easier to find, save, share, and return to whenever you need them.
Because the more we understand a flower, the more deeply we can appreciate it.
Put Your Garden Rose Knowledge to the Test
For those who know their garden roses, or think they do, we have also added something a little more playful.
The Variety Quiz invites visitors to identify garden rose varieties from photographs captured at our farm. With ten flowers, four possible answers for each, and a leaderboard for the highest scores, the quiz is a chance to look a little more closely. Study the color. Notice the petal count. Consider the bloom shape and the smallest details that make each variety distinctive. Some may feel instantly familiar. Others might surprise even the most devoted garden rose lovers.
Do you think you can recognize them all?
More Than Flowers
The new Alexandra Farms homepage was designed to create a stronger connection between our flowers and the stories growing around them.
Visitors can now move more naturally between our latest news, featured varieties, designer perspectives, educational resources, and the story of our farm. Testimonials from floral designers, meaningful moments from our journey, and a closer look at the people and processes behind every stem all come together in one place.
Because Alexandra Farms has never been only about beautiful flowers.
It is about the hands that care for them. The patience required to grow them. The designers who give them new meaning. The people who choose them for life’s most memorable moments. And the community that continues to find new ways of seeing, arranging, and celebrating them.
Our new website was created not only to show you our flowers, but to invite curiosity.
To discover a variety you have never worked with before.
To learn something new about a flower you already love.
To better understand the journey behind every stem.
And, perhaps, to find a little inspiration along the way.
Welcome to Our New Digital Home
Every flower at Alexandra Farms is grown and cared for by hand, one stem at a time, by a team that cares deeply about every bloom that leaves our farm.
Our new website was created with that same spirit of care, thoughtfulness, and curiosity. It is a place to explore our collections, deepen your knowledge, discover stories from the farm, test your garden rose expertise, and find the flowers that speak to you.
We hope you will take your time wandering through it. Follow your curiosity, discover something unexpected, and perhaps find your next favorite flower.
Welcome to the new Alexandra Farms website. From our farm to your hands.